The Red Thread
The Red Thread is a kosher bakery located in Brooklyn, NY, with a brand identity that evokes warmth, tradition, and community. Drawing inspiration from Jewish mysticism and folk art, the bakery’s identity blends nostalgia with modern design to create a welcoming atmosphere. The name “The Red Thread” symbolizes good luck and protection, adding depth and meaning to the bakery’s concept.
Category
Brand Identity
Deliverables
Menu, Logo, Product Packaging, Social Media Marketing
Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Project Insights
The project involved creating a complete brand identity, including logo design, menu, and packaging. By incorporating elements of Jewish-American cultural references, the design celebrates tradition while offering a contemporary, approachable aesthetic that resonates with the local community.
