New Skin
The New Skin campaign aimed to highlight the flexibility and superior protection of the liquid bandage product. The goal was to create an advertising campaign that would engage audiences and leave a lasting impression by showcasing the product's innovative qualities.
Category
Advertising Campaign
Deliverables
Magazine Ad, Guerilla Ad
Tools
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Project Insights
The creative direction for this campaign focused on conveying the flexibility of New Skin, using dynamic visuals and playful design elements to demonstrate how the product outperforms traditional bandages. The result was a memorable and impactful ad that clearly communicated the product's key benefits.
