Williams-Sonoma
This campaign for Williams-Sonoma, titled "The Story in Your Mess," celebrates the creative, messy side of cooking. The campaign invited home cooks to share the stories behind their kitchen messes, aiming to connect with customers on an emotional level while promoting Williams-Sonoma’s products.
Category
Marketing Campaign
Deliverables
Magazine Advertisement, Product Packaging, Social Media Campaign
Tools
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Project Insights
The campaign involved concept development, social media scripting, product packaging design, and advertising. The focus was on creating an authentic, emotional connection with the audience, encouraging them to embrace the creative process of cooking while promoting Williams-Sonoma products in a relatable and engaging way.
